“…the stillness in photography represents a type of death in the way that the moment of representation is always already past. Even the simplest motion brings a moment into the present - bringing it to life. My videos often concentrate on the smallest of movements - almost like a moving photograph.”
Sharon Switzer calls her endlessly repeating short video loops, her “small ideas,” but the ideas that she probes are far from small. Switzer captures the disembodied space of the digital and the virtual that exists unseen around us. She uses commercial software to create unusual and evocative animations that hearken back to her interest in the relationship between photography and the invisible: ghosts, time, things that photography should not be allowed to capture but does. Her earlier work is ironically kitschy, utilizing the jargon of a blandly positivist consumer culture. In these works she paris unlikely poetic and darkly humorous texts with evocative visuals. Thinking about what it means to search for happiness she balances an undercurrent of worry with a sense of hope. The tools or slogans of mass media are harnessed from the external arena of culture to represent, instead, some internal, psychological space.